This is the main area of Kennedy Space Center Visitor complex. Here, you view launches from if you did not get launch transportation tickets.
Description
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Note the truck on the right: it actually has a very big outdoor screen. I assume the initial launch phase will be televised here. The view from the main complex is obstructed, so the screen must make up for the first few seconds.
I have not seen it in action, as STS-115 was too much delayed and I needed to leave before it rocketed into space.